star news glamour models An advertisement in the 19 June, 1939 LIFE Magazine for Jantzen Swimwear. Advertising text reads: \"Running improves my figure?--Silly, it\'s just my Jantzen! Presenting the new Jantzen Glamour Fabrics VELVA-LURE*SUEDE-SHEEN*SATIN-KNITS*KNIT-IN PRINTS the most radiant stars of summer\'s bright stage. The creation is unquestionably the outstanding swim suit news of the year. They are new, amazingly new. They were developed by Jantzen exclusively and are made only by Jantzen. Gorgeous textures have been developed in this luxurious Glamour Fabrics. Velva-Lure and Suede-Sheen are soft, gleaming, velvety; Satin-Knits are rich, radiant, lustrous; Knit-in-Prints, of vibrant color and gaiety. The miracle of Lastex yarn has been added for just the right amount of two-way stretch that holds the body in youthful sculptured lines. These astonishing tailored Jantzens with Positive Uplift give a new meaning to figure-control in a swim suit for women and set a new standard of trim athletic appearance for men. In the water and out they fit with wrinkle-defying perfection. See these new Jantzen Glamour Swim Suits at your favorite shop or store. Note their rich sheen and beauty of texture. Feel their appealing softness. Test their amazing elasticity. Jantzen Knitting Mills, Portland, Oregon; Vancouver, Canada; Sydney, Australia; London, England. Jantzen Molded-fit swim suits Left: The Zip-In, a sparkling new Jantzen half-skirt model tailored in gorgeous Velva-Lure, $7.95. Skirtless model in Satin-Knit, $5.95. Other Jantzen models, $4.95 to $7.95. Right: Tops in design, tailoring, fit and fabric is the new STREAMLINER in Suede-Sheen, luxuriously soft and rich. $4.95. Other Jantzen trunks $2.95 to $4.95. Jantzen Knitting Mills, Dept. 281, Portland, Oregon.\" (Spelling variants are original. Jantzen Swimwear is still in business, and their latest collection is \"inspired by the glamor days of the 1950s.\" $2.95, the cheapest model, in 1939 is worth about $44 in 2009, adjusted for inflation, while $7.95 for the most expensive quoted price is worth about $120.)
